Starting a notary business can be daunting, especially when you don’t have a lot of money to invest in marketing. But guess what? You can find potential clients using free online platforms with just a little effort each day. In this blog post, I’ll share a simple, no-cost strategy you can implement right now to grow your notary business—even if you’re just starting out!
1. Join Relevant Facebook and LinkedIn Groups
One of the easiest and most effective ways to find clients for your notary business is by joining groups on Facebook and LinkedIn that cater to your target audience. This can include groups for real estate agents, legal professionals, small business owners, and even local community groups.
Engage, Don’t Just Sell
When you join these groups, the key is to engage genuinely. Don’t jump in and start promoting your services right away—that’s a quick way to be ignored or removed from the group. Instead, take some time to answer questions, participate in discussions, and offer value to group members. You’re trying to build trust, and trust turns into clients.
For example, if someone asks about notarizing real estate documents, you could say something like: “As a notary, I’ve handled these documents for my clients often. If anyone needs help, feel free to DM me!”
Once you've established yourself as a helpful and knowledgeable resource, people will be more likely to reach out to you when they need a notary.
2. Post on Nextdoor and Use Free Online Directories
Nextdoor, Craigslists and other similar platforms might seem old-school, but they're still great platforms to advertise your services for free. Many people use these to find local service providers, including notaries.
How to Create an Effective Ad
When posting an ad, make it clear and professional. Include what makes your services unique—whether it’s mobile notary services, weekend availability, or expertise in certain types of documents.
Here’s a simple example:
Title: Mobile Notary Services Available – Flexible Hours & Affordable Rates
Body: Hi! I’m a certified notary public offering mobile services in the [City] area. I can come to you at your convenience—whether it’s at home, work, or a coffee shop. Evening and weekend appointments are available. Contact me today to schedule your appointment!
Use Free Business Listings
Additionally, create a listing for your business on platforms like Google My Business and Yelp. These are free tools that allow people to find your services when searching online. Make sure to fill out all the details like your business hours, services offered, and contact information. The more complete your profile, the more professional and trustworthy you’ll appear.
3. Leverage Instagram and TikTok to Reach New Clients
Social media platforms like Instagram and TikTok are fantastic for getting in front of a larger audience. You don’t need fancy equipment or big budgets to make an impact—just your phone and some creativity.
Create Quick Educational Videos
One way to gain attention is by creating short, educational videos where you share tips about common notarial needs. For example, you can make a quick video on “3 Mistakes to Avoid When Notarizing Real Estate Documents” or “How to Prepare Your Documents for Notarization.” By offering valuable content, you establish yourself as an expert.
Use Hashtags to Boost Visibility
Be sure to use the right hashtags to increase your reach. For Instagram and TikTok, hashtags like #NotaryPublic, #NotaryServices, and local-specific tags (e.g., #HoustonNotary) will help you appear in searches. The more specific and relevant your hashtags, the better.
Always End with a Call to Action
At the end of every video, add a simple call to action like, “If you need help notarizing your documents, DM me for details!” This encourages viewers to reach out directly.
Wrapping Up
Finding notary clients doesn’t have to cost a fortune. By leveraging free online platforms like Facebook groups, Nextdoor, Google My Business, and social media, you can start building your client base today. Consistency is key—engage, offer value, and be persistent. Soon, you’ll see inquiries rolling in, and your notary business will start to grow without the need for big marketing spends.
Ready to learn more about growing your notary business?
Check out my free pitch script to help you introduce your services in any networking scenario!
Related Posts
